Finex

Calmora's Core Vision

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• Design a modern logo that reflects tranquility and balance
• Develop a soothing color palette that evokes peace and serenity
• Create a consistent design system for branding across all platforms
• Ensure the brand aligns with Calmora's mission to enhance mental wellness
• Boost user engagement and foster a supportive community

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Strategic Foundation

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We explored Finex's goals and values. Through workshops, we developed a brand identity that embodies Finex's dedication to smart, accessible financial solutions.

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A Serene Brand Identity

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The logo features soft, rounded shapes and a calming font, symbolizing peace and harmony. The color scheme includes gentle blues and greens, conveying tranquility and growth. The design system ensures a consistent and calming experience across all touchpoints.

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Explore Calmora's Comprehensive Strategy

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• Calmora Brand Guidelines
• Color Palette & Typography
• Custom UI Elements
• Marketing Materials
• Detailed Style Manual

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Brand Assets

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• Logo variations
• Brand style guide
• Marketing templates
• Social media assets
• App design

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Results

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The refreshed brand helped Calmora strengthen its position as a leader in digital wellness. User engagement increased, fostering a stronger connection with its community and reinforcing its mission of promoting mental well-being.